A splash of color can make small businesses look like big businesses, and it may be more affordable than you think. Today's color printing is just a fraction of the cost it used to be. In honor of National Small Business Week, Lexmark offers the following color printing tips to enhance small businesses.

Color has been shown to have a strong impact on reader perception and retention, as well as sales. Studies demonstrate that printed pages are perceived as 60 percent better in color versus black and white, readers pay attention up to 82 percent longer when color is used, and color increases recall by 60 percent…

Lexmark's X560n, the latest addition to its color laser multifunction product (MFP) line, has been recognized with a Highly Recommended rating by BERTL, a leading independent test lab. BERTL gave the Lexmark X560n "four stars" for its affordability, image quality and ease of use in navigating the control panel, print drivers and included software.

"At Lexmark's estimated street price of $999*, the X560n is competitively priced, and ideal for budget-conscious enterprises that are sensitive to price but still require a color-capable office imaging device that does it all – print, copy, scan and fax," said BERTL in its review…

Lexmark today introduced a new line of inkjet printers and all-in-one devices geared toward the home and student user. The line includes two new wireless products and the world’s only all-in-one with a front laptop port for quick and easy printing access.

In 2007, according to market research firm IDC, U.S. sales of laptop computers outpaced sales of desktop units, illustrating the increasing popularity of mobile computing. IDC also reports that interest in wireless computing continues to rise, as there are more than 29 million wireless home networks in the United States…