HP Offers New Web Solutions For Creative Print Projects, Tiny Business Marketing; Announces Wireless Printers
HP today introduced offerings aimed at capturing a greater share of the combined $200 billion consumer personal publishing and small business marketing collateral markets.(1)
The HP Creative Studio , an online portal for creative projects, provides easy access to online tools from HP as well as nearly 30 partners. MarketSplash by HP offers affordable marketing services to small business customers.
HP Photosmart C4599
HP also introduced new wireless printers and committed to expand the entire HP Photosmart printer lineup with wireless capabilities by 2010. Highlighting the new models is the Limited Edition HP Photosmart C4599 All-in-One, which features a sleek design and piano-black finish to match HP Pavilion notebook computers. Notebook PC sales have increased by 50 percent each year since 2006,(2) presenting a large opportunity for HP to attach wireless printers at the point of sale.
“We’re unleashing creative content and offering new ways for customers to tell and publish their stories,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “Ultimately, HP will be there to print what the customer wants, where they want it and how they want it, whether its wirelessly at home, online, in the office or at retail.”
Gateway to creative projects
The HP Creative Studio is a comprehensive online resource that provides consumers and small businesses with a single entry point to HP’s web services – such as Snapfish by HP , Logoworks by HP and the HP Activity Center – and creative projects from popular brands such as Martha Stewart Living Omnimedia, Disney and DreamWorks.
With the click of a mouse, users can explore the studio, create projects and print customized, professional-looking materials – from invitations to business cards – easily and economically.
Small businesses can access the wide range of affordable, easy-to-use, do-it-yourself products, along with custom services and special offers to help market and grow their businesses. Everything from small business marketing material templates and custom logo designs, to email marketing solutions and press release distribution are easily searchable and available.
Affordable small business marketing services
In November, the HP Creative Studio for business will expand to include a new set of small business marketing services with MarketSplash by HP , a one-stop, web-based shop that provides premium do-it-yourself online templates and award-winning custom design with some of the industry’s lowest pricing and fastest delivery times for design and fulfillment.
HP’s new lineup of wireless printers includes three models that allow customers to print with ease from anywhere in the home.(3) The HP Photosmart C4500 All-in-One Series, the Limited Edition HP Photosmart C4599 All-in One and the HP Photosmart C6300 All-in-One Series offer built-in wireless capabilities(3) and are available for $129, $149 and $199, respectively.(4) HP also introduced two models for convenient printing at home.
MarketSplash lets small businesses access a range of marketing products and services – from business stationery, brochures, logos and website design to one-on-one brand design consultation services – and take advantage of the convenience of choosing to complete and print their projects from their own printers, through a print service provider (for delivery via mail) or, eventually, print to a local retailer (for pick up in person).
In addition to offering small business marketing services directly to customers through MarketSplash.com , HP will license the MarketSplash platform and application to print service providers and retailers for co-branding, allowing them to offer these print services directly to their customers.
Freedom and flexibility with new HP printers
HP’s new lineup of wireless printers includes three models that allow customers to print with ease from anywhere in the home.(3) The HP Photosmart C4500 All-in-One Series, the Limited Edition HP Photosmart C4599 All-in One and the HP Photosmart C6300 All-in-One Series offer built-in wireless capabilities(3) and are available for $129, $149 and $199, respectively.(4)
HP also introduced two models for convenient printing at home. The HP Photosmart C5500 All-in-One Series is Bluetooth®-enabled for convenient printing from camera phones or other Bluetooth-enabled devices and available for $149.(4)
(1) Includes consumer analog and digital photo printing at home and retail locations, and small business printing of marketing collateral at the office or through commercial printers and Quick Printers.
(2) Source: MAP, PSG Market Model, Final 1H07, Forrester 2007.
(3) Wireless performance is dependent upon physical environment and distance from access point.
(4) Estimated U.S. street prices. Actual prices may vary.
(5) Compared with HP 564 Black/Color Ink Cartridges. High-capacity cartridges not included; please purchase separately.
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