A splash of color can make small businesses look like big businesses, and it may be more affordable than you think. Today's color printing is just a fraction of the cost it used to be. In honor of National Small Business Week, Lexmark offers the following color printing tips to enhance small businesses.

Color has been shown to have a strong impact on reader perception and retention, as well as sales. Studies demonstrate that printed pages are perceived as 60 percent better in color versus black and white, readers pay attention up to 82 percent longer when color is used, and color increases recall by 60 percent…

Managing costs is essential to any business operation, especially small businesses. In honor of National Small Business Week, Lexmark offers the following tips to help small businesses print smarter and save money.

Small businesses in need of professional-looking color documents do not have to turn to a print shop for help. Businesses can save money by printing on a color laser in-house.

For example, the Lexmark C534n color laser printer delivers high quality color printing at speeds up to 22 pages per minute (ppm) in color and up to 24 ppm in black. Priced at $699, the C534n offers small businesses a way to affordably print color documents, brochures and signage in-house…

HP today announced the worldwide release of the new HP Officejet Pro X, the world’s fastest desktop printer as recognized by Guinness World Records.

Designed to meet the demanding and unique needs of small and medium-sized businesses (SMBs), the HP Officejet Pro X is revolutionizing business printing by increasing productivity, reducing costs and promoting the value of inkjet technology in the workplace.

Since the first HP Deskjet printer was introduced in 1988, HP has continued to innovate in the inkjet market with the HP Photosmart and HP Officejet brands, and has shipped nearly 600 million inkjet printers…

Dell today announced three new color laser printer models and enhanced its printer services with a collection of ProSupport, installation, and recycling options. With more and different offerings, Dell plans to address broader audience needs with business-valued feature improvements. Dell anticipates doing the same with its monochrome laser printers later this year.

“We have enjoyed great sales success with Dell 1320c which was launched last year,” said Tim Peters, Vice President and General Manager for Dell Imaging, Displays, Software and Peripherals…

HP today unveiled new products and solutions, including the world’s most collaborative printer, that enable technical design teams to easily access, share and print large-format project files online anytime, anywhere.

The new suite of products helps design professionals in the architecture, engineering and construction industries collaborate across multiple locations, streamline processes and reduce costs. It includes:

• The HP Designjet T2300 eMultifunction Printer (eMFP) – the industry’s first web-ready large-format printer with scan, print and copy functionality…

Canon today announced the introduction of two new photo printers, the PIXMA MG5320 Wireless Photo All-In-One and the PIXMA iP4920 Photo Inkjet Printer models. Developed to enhance the overall user experience, both printers feature significant upgrades to Easy-PhotoPrint EX and Full HD Movie Print software.

"One of the most important attributes consumers look for in a printer product is high-quality output and versatility," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technology and Communications Group, Canon U.S.A…

HP today announced 15 new imaging and printing products, services and solutions with enhanced productivity tools, new security solutions and expanded mobility offerings to enable businesses of all sizes to capture, connect and communicate more securely and efficiently.

The new offerings include:

• A new HP Officejet printer, four new HP LaserJet printers and an HP Scanjet providing small and medium businesses (SMB) and enterprise customers professional-quality documents and fast print speeds, along with the ability to extend the office beyond its physical location…